Descriptif du poste
Want to contribute to the growth of a major global player in mountain sports?
Founded in the French Alps, Rossignol has been inspiring the mountain experience since 1907. We carry on our legacy through the development of our ski, mountain bike, outdoor equipment and apparel collections.
Our ambition is to be the benchmark for mountain sports in both summer and winter.
In Milan, within an international environment, we are looking for a DTC Lead (M/W)!
Join our exciting journey and help us create unforgettable outdoor experiences year-round!
As our Direct-to-Consumer (DTC) Lead, you will be responsible for driving the overall trading performance of our DTC business across both e-commerce and retail channels. You will define the commercial direction for the business, ensuring that P&L, assortment, inventory investment, trading decisions, operational excellence and profitability are aligned with consumer demand and business objectives. In this role, you will lead our e-commerce, retail and planning teams, translating insights into action and building a high-performing trading function and operational effectiveness focused on sustainable growth and commercial excellence.
Your missions :
Trading & Assortment
- Define and own the DTC assortment strategy across both e-commerce and retail channels to deliver weekly, monthly, quartery and annual budgets through a clear merchandising plan by channel aligned with marketing and category leadership
- Manage open-to-buy (OTB) with discipline, using in-season performance insights to guide investment decision that deliver weekly sales and margin goals while balancing inventory turn and productivity
- Take ownership of markdown and promotional decisions within established brand guidelines, understanding and managing the impact on margin performance.
- Produce a weekly trading review, including performance analysis, recommendations and actions to drive results.
P&L & Performance
- Own key DTC KPI metrics for all channels, including but not limited to contribution margin, inventory turn, traffic, conversion, AOV and units by transaction
- Lead the annual forecasting and budgeting process for the channel, aligned with global commercial and finance
- Develop, implement and defend seasonal trading plans supported by clear KPIs and measurable objectives.
- Identify and escalate assortment or inventory constraints impacting performance, providing data-driven recommendations and a clear commercial perspective.
- Drive cost management and ensure disciplined control of operating expenses.
- Build and Champion business case investment for retail development, digital platform investments and growth marketing spend
Team Management
- Lead, coach and develop e-commerce, retail and planning teams, setting priorities, removing obstacles and driving accountability for trading outcomes.
- Build a culture of entrepreneurship, cross-functional influence with the ability to operate in ambiguous fast moving business contexts
- Attract specialized skill sets, retain and develop Talents by providing continuous mentoring, learning and development
Cross-Functional Leadership
- Partner closely with Category Managers to share assortment feedback and consumer sell-through insights, acting as the primary voice of DTC customer demand within the product organization.
- Collaborate with the Marketing team to align promotional and campaign activity with trading priorities, ensuring a coordinated and consistent approach.
- Coordinate with Finance, Sales Operations, Inventory Supply Chain teams on financial and supply chain forecasting
- Build strong peer to peer relationships with Regional and Country Commercial Leaders to influence and support the global commercial strategies
Profil recherché
Your profile :
Background
- Proven experience managing open-to-buy, markdown budgets and making commercial trading decisions in a fast-paced business setting.
- Experience trading across both physical retail and e-commerce channels, with a strong understanding of how assortment and promotional strategies differ by channel while supporting a common commercial objective.
- Previous experience leading, coaching or developing teams, with the credibility to provide clear direction and influence execution.
Technical Skills
- Strong analytical skills with the ability to interpret data, identify opportunities and translate insights into action.
- A solid understanding of DTC margin drivers, including assortment mix, pricing strategy, promotional activity and sell-through performance.
- Confidence to challenge, influence and advocate for the best commercial outcome.
- Comfortably operating within a business where DTC represents a smaller share of overall revenue, with the ability to effectively secure focus, resources and support.
- Lead through ambiguity, enabling decisive action and cultivating a culture of ownership, initiative, and entrepreneurial thinking.
Soft Skills
- A strong sense of ownership and accountability, treating the DTC business as if it were your own.
- Clear and effective communication skills, particularly when managing escalation and decision-making.
- Comfortable leading in ambiguous situations
- Situational leadership and the ability to influence
- Motivated by building and improving capabilities, processes and performance rather than simply maintaining the status quo.
- Great interpersonal skills, emotional intelligence and ability to work in a multicultural environment.
- Excellent command of English, ability to speak Italian/French will be a plus.
Joining the Group and its Rossignol brands also means :
- Continuing your career growth thanks to managers who care about the well-being and the development of their teams' skills, in particular through innovative projects
- Committing to cultural diversity, gender equality, and supporting the employment of people with disabilities within our company.
- Being proud to work for a responsible company committed to sustainability.
- Being part of a new and spacious office in Milan
- Benefiting from a flexible organization and the possibility of working remotely up to 2 days per week.
- Enjoying attractive prices on our brand, and much more.